The primary concern of real estate businesses is “How to become more popular?” An advertising strategy that includes promotion and merchandising is ineffective when the majority of individuals spend their free time on their phones. However, you will undoubtedly require some form of physical marketing. Any type of window display in retail will reveal more about the organization than an employee. Why? We’ll tell you in this article.
What are retail displays?
Have you ever pondered why shopping malls exclusively feature brightly colored merchandise? If not, we’ll divulge a small secret. Thanks to trade displays, you subconsciously look at the store and consider making a purchase. Marketing for this instrument began long before the Internet, although its premise remains applicable to this day: “Attractive and exciting presentation of goods.”
One of the most prevalent and effective retail merchandising examples is displayed with touch panels. A well-presented catalog will draw in customers and gain popularity on social media. Real estate companies use multiple types of display in visual merchandising to create promotional videos and local advertising campaigns.
Creative display development is one of the fundamentals of running a small retail store. Various types of retail display will help to exhibit the full variety of services and make customers remember them. Visual merchandising is the planning, design, and display of goods that highlight their features. The goal is to entice and motivate customers to purchase.
Types of retail displays
A retail display is a strategically positioned in-store element that helps customers avoid confusion. Whether it’s a window display, an end-of-aisle shelf, or a countertop tray, an effective retail display serves as a non-human IRL interaction that combines responses to “What do you sell?” or “What do you have to rent?”
More than just a method to store items, all types of retail displays can be used for boosting brand promotions and drawing attention to messaging in the local community. Everything depends on the region, demand, and the ability to create a competitive offer.
For example, for Canada and Japan, the focus will be on the practicality of services, while Spain prefers to use the seasonality. Therefore, the retail displays in visual merchandising must be chosen carefully.
Traditional looks
An effective exhibit does not have to be enormous and spectacular. Any material can entice a consumer if it elicits the desired emotional response. Traditional types of retail displays include longitudinal or vertical shelves, similar to those found in any supermarket.
From a buyer’s perspective, they are nearly identical. However, classification matters greatly for service-oriented businesses. WindoVision, as an experienced company from Ann Arbor, USA, is well-equipped to provide you with a range of display solutions tailored to the retail industry.
- Point-of-purchase (POP) display. A POP display is a material that stores employ to showcase their products to customers. When designing a retail store, brands focus on the appearance of the exhibit. Merchandising specialists plan and manage the display, with a focus on product layout and promotional length. Every brand that sells in physical storefronts employs POP displays.
- Floor-standing display unit (FSDU). You’ve probably seen them in travel companies or real estate offices, where brochures with numerous offers are displayed on vertical stands. These stands are visually appealing, with eye-catching designs, materials, vibrant graphics, and colors that keep everything neatly organized on shelves or hooks.
- Showcase. A display case is a type of stand-alone item that is completely surrounded by glass or clear plastic. It protects precious objects from being handled by customers. Buyers typically need to seek assistance from store staff to handle or purchase items from the showcase. You may see it in the office apartments.
- Countertop display. The units have been acquired for use in a stand-alone presentation, usually with smaller products. When pulled on a business counter or table, it encourages customers to make a purchase immediately. They are types of display in retail that are commonly placed near the cash register or operator in the office.
- Glorifier. These displays serve as ornaments, offering a distinctive style of visual experience that is both attractive and informative. They could signify a company’s concept or a gift card holder thing. Clients may easily find little goods because glorifiers are designed to promote traits and attributes.
Otherwise, window displays have their own variations. An open window displays a lack of barriers (such as screens, walls, or graphic types of displays in visual merchandising) behind the goods, allowing for viewers to peer through the display and into the business.
Closed window displays have solid walls that divide them from the rest of the company’s structure. They’re especially useful for real estate agents looking to develop impressive, engaging promotions.
Digital and interactive types of retail displays
Digital screens in 2025 do not require much room. One stand at the store’s entrance is sufficient to inform customers about the company’s offerings. Types of display in retail don’t call for several working days of installation, not including the electricity grid connection.
Everything now moves much swiftly. For example, WindoVision Display installs in just a couple of hours. LED displays transform an uninspired retail window into the block’s main attraction.
Overnight, you will observe people turning their heads to look at your top listings. If you want to create something personal, our production staff will gather window information, correct measurements, and other details within a 15-minute engagement. Several parameters are listed in the table below.
| Size | Image types | Installation tips |
| A3 (8.5″ x 11) | Portrait and landscape | DIY option with written/video instructions provided |
| A4 (11″ x 17″) | Landscape only | Installation services are available. The quote varies by location. |
Here are some examples of visual merchandising. Our 32″ rotating digital display, visible in direct sunshine, is centered between LED displays. This panel features a consistent cycle of content, including listings of tours, company videos, 3D tours, websites, and many other forms of digital content.
LED screens of WindoVision DualTouch can quickly highlight your most popular properties and agents. People from both sides of the street will be drawn to your displays, intrigued about what you have to offer.
Real-world examples and case studies
There is possibly no better confirmation of the object’s appeal than its impact on movies. Open window displays are often employed as background elements or a technique of shifting characters.
For example, in the movie “Interview with the Vampire,” Louis de Pointe du Lac could see into the store’s mirrored surfaces at the start of the story instead of in the middle. This illustrates the onset of evil and the first manifestation of human nature’s inherent hatred.
However, film is a dream world in which metaphor is only half of the scriptwriter’s concept. What practices exist in reality? WindoVision DualTouch is an effective and interactive retail window display with our custom-designed interactive vinyl graphic. The buttons beneath the touchscreen transform your window into a “Real Estate ATM” that everyone will want to touch and use.
WindoVision DualTouch combines glass keypad technology with a full-screen touchscreen experience, allowing users to access featured listings and agents. Every item of content accessible at the DualTouch Kiosk contains a three-digit code. These codes are clearly displayed on LED types of retail display adjacent to the system, providing a 24-hour presence and guiding user behavior.
On the one hand, physical types of display in visual merchandising help you reach a large audience. On the other hand, it is not totally feasible given that the majority of the world’s population spends at least 4 hours every day on their smartphones.
WindoVision QR integrates directly with this market, allowing you to reach the whole consumer base. How is this outcome obtained? We will tell you right now.
| Tool | Description |
| Synchrony with your local MLS | The MLS will generate a set of listing slides for your ads and other properties for sale in your area. Each item that shows on the screen instantly comprises basic listing information, agent information, and a reflected QR code that passers-by may scan and share from their smartphone at any time of day. |
| TPAdmin software | TPAdmin can personalize images, QR codes, and walk-throughs for each listing, whether employees are in the workplace or offshore. Each WindoVision QR display includes a bespoke, professional vinyl frame that can be engraved with your company’s logo or contact information. |
| IDX fed software | Because of the bespoke IDX database, WindoVision Display listings have a customized open space into which your team can copy and paste any URL. It will be quickly converted into a QR code that your staff may use to copy and paste any link. The hyperlink will be instantly converted to a QR code that is then effortlessly and visibly integrated into your branded and personalized property template. |
WindoVision QR includes a subscription option. By signing up, your team will be able to print bespoke real estate flyers that can be displayed in the shop window. If you want software that can make them quickly and without sacrificing quality, utilize our QR flyer generator, WindoVision Display.
How to make an effective retail display?
When you have imagination and expertise, any problem becomes easy. For example, if you still don’t have a showcase or sign but have a limited budget, build a DIY Barber’s Pole out of pipes and LED strips, which is close to the display case.
Not the most aesthetically pleasing solution, though paint and color selection will undoubtedly play a factor. Creating a small historical area out of improvised materials will result in an attention-grabbing feature. However, cutting the pipes and attaching the LEDs can be time-consuming.
If you want a quicker solution, there is one fairly costly method. You can stack four tables on top of each other, so that the second and fourth are upside down. There should be some empty space between the second and third. Partitions and glass are inserted. To guarantee the structure’s stability, additional fasteners are added to the first and fourth legs. As a result, you will have a DIY shed display unit.
However, for consumers, more preferable types of display in visual merchandising are those that professionals have built. Why? That’s a simple point. Due to the open-guide videos and blogs about dealing with displays, you can’t lose on installing or repairing. Otherwise, you will get the financial costs that were unlikely to have been planned.
Design tips for effective interactive displays
The speed of business activity grows faster, leaving less time to care for and serve customers, clients, and visitors. The matter is addressed by types of retail displays, which work similarly to additional staff. These goods are necessary tools for expanding viewership and promoting content on social networks.
If you have a vast facility or several tenants that have struggled to find their way around, you should consider making navigation the primary directive. By displaying a map with touch controls, you give people a choice. In addition to geolocation, the weather, news feed, mini-quiz, and interactive keyboard are all useful.
Designers typically build interactive engagements based on the company’s activities, concept, and brand. What happens if you go beyond this? By incorporating your own style and vision of pop culture allusions, you will gain the brand recognition that each client desires.
Benefits of using interactive displays in retail
Large-format LED types of retail display are one of the retail industry’s strongest suits. Using digital features for enhancing information content minimizes the demand for printed materials while optimizing staff costs. Furthermore, the visual aesthetics will be unaffected by the consultant’s regular state of exhaustion or indifference.
Mirrors with augmented reality (AR) are redefining the concepts of interactive retail display cases, immersing visitors in a one-of-a-kind purchasing experience. Customers can log into the system to remotely inspect an apartment, car, or rental property.
Future trends in retail displays
Nothing can be planned without prediction and analysis. You have to know some data to lead the market. According to GrandResearchView, the worldwide retail segment had a revenue of $8,543 million in 2023 and is predicted to grow to $11,489 million by 2030. North America was the greatest revenue-generating market in 2023. South Korea is going to beat the leader by 2030. The market is estimated to keep expanding at a CAGR of 4.4% between 2024 and 2030.
Any type of retail showcase will gain AI functionality and additional features. Thus, the trend of interactive interaction with clickable options, holographic logos, and news feeds will persist. The trend of synchronizing social networks with clickable displays will continue.
The option of connecting with clients using an animated voice assistant (similar to Astrobot) will be examined. Conglomerates will get their own metaverses with animated characters and an event stream.
Ichiro T. Jinnai, CEO of Hivestack Japan K.K., stated in the Martechasia portal the necessity of the display’s role in communications between clients and retailers. He said: “Marketers had to shift their strategies from far-reaching, mass audience targeting to local-centric ones. With most stuck behind laptop and phone screens, audiences experienced screen fatigue, and this has provided a crucial opportunity for DOOH — in particular programmatic DOOH.”
Make a sunshine with WindoVision displays
Small real estate agents employ shop windows and advertisements to boost their visibility. If you live in a suburb or a small town, passersby will recognize you. Contact us and see for yourself how the displays truly illuminate the path to your achievement. WindoVision presents plenty of interactive LED displays, DualTouch Kiosk, and other retail signage.
FAQ
LED window screens, interactive property finders, video walls, and tablet-based brochures to attract walk-by traffic and maximize listing impressions.
Choose based on space, customer flow, and message intent. For small offices, it would be preferable to place interactive kiosks and digital signage.
They draw attention, let users explore listings or products hands-on, reduce staff load, and collect data for marketing.
Use a smart TV/tablet, free digital signage software, and some basic construction skills. This is a fantastic budgeting approach, though it’s horrible for time management.
Unlike static signs, they update instantly, respond to users, provide personalized info, and blend digital storytelling with sales functions.